Expert Session Series – Redefining Digital Healthcare Post Covid

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Date Wednesday, June 22nd , 2022
Time 1:00 pm - 2:15 pm

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Expert Session series – Redefining Digital Healthcare Post Covid

Our Expert Session series continues with a two session series taking place on both June 15th and 22nd.  This series will explore the topic of “Redefining Digital Healthcare Post Covid”.  We’ll examine this through the lens of various industry experts to give attendees a rounded and holistic viewpoint of how Digital Healthcare has been transformed during Covid,  what the likely short term challenges and opportunities are, along with the trends and future predictions for this area.   

This will be an ideal session for anyone involved in marketing, product or brand development or those planning virtual hybrid product launches this year. 

The Expert Session series takes place online and will be a highly interactive event with speakers from the industry and a clinician sharing their expertise. 

Some members may recall that Prof Mulcahy spoke at an event in 2020 and outlined some of the patient research he had started in how best to engage with patients remotely and understand their needs while navigating the pandemic; he has continued this research and has further developed this over the intervening two years.  During his talk, Prof Mulcahy will provide the results of this research and outline how this has changed the way patient care is delivered and how his engagement with industry has evolved.  

The event will be recorded with links to the recording and attendee packs shared with those registered immediately afterward both sections so that those registered can review the information in their own time.   Those that join the series after the first event will receive links to the previous session along with speaker slides and full attendee pack.



we as a company have started the journey of omnichannel but have some way to go, most companies have a multichannel approach at present but are not harnessing analytics;
so good to hear from industry colleagues and IQVIA on the critical elements to get implemented first.
Looking forward to the next session.


Having listened to Tom Woods from IQVIA describe the reshaping of Digital Healthcare post pandemic and what the predictions for the future may be , as a new Sales Manager I was reassured to know as a team our vision and strategy is on the right path – Excellent PMI session, looking forward to session 2 on June 22nd!




Tom Woods – IQVIA has kindly made a white paper available to our members.   This paper discusses the HCP channel preferences and it’s evolution over the past 2 years.  There is a further white paper in final stages of development regarding HCP engagement and this will be available to all delegates shortly after the Expert Series. 
Click on the image to download the white paper, or click here



June 22nd: 

Prof Hugh Mulcahy, Professor Clinical Medicine – UCD &  Head of Gastroenterology – St Vincent’s University Hospital, Dublin

Hugh Mulcahy is a Professor of Clinical Medicine in University College Dublin and Head of Gastroenterology in St Vincent’s University Hospital. He trained in Dublin, London and South Carolina, USA, specialising in the treatment of inflammatory bowel diseases and interventional endoscopy. His primary research interests are in the epidemiology and treatment of Crohn’s disease and ulcerative colitis with sub-specialist interests in psychological disability and clinical services. He has published over 100 original articles in high impact peer-reviewed journals, and used to speak regularly at national and international conferences until Covid-19 struck!





Colm Lynam, Co-Founder & CEO – Combined Media

Colm’s background is in IT where he completed a BSc in UCD in Computer Science. He has worked for companies such as Nortel, Oracle, Siemens and the European Commission in the UK, Germany and Spain.

He is a co-founder and current CEO of Combined Media, a digital agency based here in Dublin providing digital marketing services and specialising in the Health Science space. His main role is providing Strategy and advice to clients on help them with their online business. He has also been a mentor for some of the entrepreneur programmes in the NDRC as well as being personally involved in some Health Tech start-ups.  Colm has a Diploma in Marketing from the Chartered Institute of Marketing in London as well as an MBA from Henley.




June 15th:

Tom Woods, Consultant, European Thought Leadership team – IQVIA 

 Tom supports IQVIA’s European Thought Leadership team by preparing and publishing white papers on key healthcare topics, working alongside industry experts. He holds a BSc in Chemistry with Management from the University of Bath, as well as the ABPI Diploma in the Promotion of Prescription Medicines.

Tom has over 5 years of pharmaceutical experience in predominately commercially-focused roles covering areas such as forecasting, data analytics and sales force sizing. He also has experience in business insights, supply chain, pharma sales and consulting.



Mary Hartery, Global Customer Experience Campaign Manager – GSK 

Mary is a Global Customer Experience Campaign Manager with GSK, where she works closely with markets to onboard, scale up and accelerate Customer Experience operations.  She took on this role in 2021, having successful led the Next Best Action programme across EU region, supporting markets to embed this new capability as a lever of performance.  At GSK Mary has also worked as Multi Channel Marketing Lead, GSK Ireland, focused on deploying and embedding multi-channel platforms and strategies to help drive business model transformation and growth. 
Before joining GSK in 2016, she spent 6 years at 3M Company based in Dubai as Area Digital Lead for Middle East Africa responsible for developing and delivering the digital strategy and governance for the region and later as Area Marketing Excellence Lead to establish the Marketing of the Future roadmap. 

Mary began her career in digital marketing consulting, helping to create a digital presence for SMEs in Ireland and holds an MSc in Electronic Business Management from the University of Warwick and a BSc in Applied Computing from the Waterford Institute of Technology.




This Expert Series is proudly sponsored by: 





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Non Member Ticket – €195
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Date: 22/06/2022