Leaders Forum

Venue Kingswood House Hotel, Kingswood, Naas Road
Date Thursday, September 15th , 2022
Time 11:30 am - 1:30 pm

Add To Calendar

Click here to book tickets

“Building an agile organisation in a matrix working environment”

The COVID-19 pandemic has prompted many companies to reconsider where they are investing time and resources resulting in a blurring of the future operating models for pharma companies.  To provide some assistance with navigating this terrain, the PMI have organised a “Leaders Forum” event to provide an space where leaders can hear about and discuss current thinking around organisational structure and come away with tangibles that can be implemented within their organisations.

This  lunch event takes place on September 15th, with guest speaker Prof Patrick Gibbons, Professor of Strategic Management with UCD Smurfit Graduate School who will discuss the strategic issues and challenges facing senior leaders alongside Alison Muir, General Manager with Roche Ireland who will give some practical insights into Roche’s strategic journey. 

Click here to download the event brochure


Topic Background

Against a background of significant instability, ambiguity and change, many pharmaceutical industry leaders are seeking to evolve their (typically matrix) operating models to adopt more agile ways of working and managing change. 

In addition, the way we communicate – both externally and internally has changed completely.  This session will explore some of the challenges leaders face, with a view to considering and discussing the strategic factors in the development and implementation of future looking and effective organisations.


This event is designed for General Managers / Country Managers, Medical Directors and Business Unit Director level attendees.  



Prof Patrick Gibbons, Professor of Strategic Management – UCD Michael Smurfit Graduate Business School

Patrick is the Jefferson Smurfit Professor of Strategic Management at the UCD Michael Smurfit Graduate Business School. He graduated from UCD with  B.Comm. and MBS degrees and the University of Pittsburgh with a Ph.D. He has held academic appointments in Singapore, Hong Kong and the US and has had visiting appointments at a range of other universities in the US, Asia and Europe. He has been a member of UCD’s Governing Authority and was previously Vice-President of the University in charge of HR and IT. He leads executive programmes and consults in the areas of strategy development, organisational change and leadership development. Prior to academia, he held positions at KPMG, The Investment Bank of Ireland, An Post and the Jefferson Smurfit Group (now Smurfit Kappa).




Alison Muir, General Manager – Roche Ireland 

Alison has considerable Pharma experience, mainly in Sales, Marketing and Operations gained both within the UK and internationally. Most recently as the Roche UK Oncology Director and since October 2020 she has had the privilege of joining the Roche team in Ireland as the General Manager. I am most proud when I see the environment that we have created here in Roche enabling colleagues to flourish and make a real difference for patients and their families. 





Gwynne Morley, General Manager – IQVIA 

Gwynne Morley is the General Manager of IQVIA Ireland.  Previously she has held the roles of Director of Heart & Vascular, Diabetes & Emergency Department at the Mater Private Hospital and Managing Director at Uniphar Retail Services division.  Prior to this, she worked for United Drug Group (UDG) Healthcare for 13 years where she was a member of the Senior Executive team.
She has extensive experience and knowledge of the pharmaceutical industry, from the manufacturer to the patient.  Gwynne is a pharmacy graduate of Trinity College, Dublin.




This event is proudly supported by: 


Online bookings are not available or you are logged out.

Non Member Ticket – €195
If you are not a member of The PMI, you can purchase your ticket through our office.

Click here

Date: 15/09/2022