Venue IMI, Sandyford, Dublin
Date Thursday, October 10th , 2019
Time 10:00 am - 4:00 pm

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Masterclass – 10th October, IMI Sandyford


By 2025, Gartner expects that a third of care interaction will be through virtual health technology such as remote care monitoring. By 2027, the majority of healthcare interactions will be delivered remotely using AI. In the HSE, the focus is changing from managing “sick people” to “keeping well people, well” – with a strong desire to shift away from an “analog” healthcare system to a digital healthcare system through Open Innovation.

This one day masterclass will explore the growing links between technology and healthcare, point to where the areas of growth are and what this continued digitisation will mean – both to pharma companies, and end-patients. We’ll also explore the evolution in homecare and how this will continue into the future – both to meet the demands of patients, and to ease constraints on an overloaded HSE.

Who would benefit from attending this masterclass?

• Brand Managers
• Marketing Managers
• Health Economists
• Nursing Programme Leads
• Data Analysts


Avril Copeland, Founder & CEO – Innerstrength Health
With a background in exercise science and physiotherapy, Avril had the idea for Innerstrength while working in the Irish public hospital system. Together with her co-founder/CTO, Greg Balmer, they have built a technology which enables health professionals to prescribe, deliver and monitor personalised interventions of exercise and education, to patients currently living with or at risk of chronic conditions.  Their first product to market, TickerFit is currently deployed in multiple sites throughout Ireland, the UK, and USA, both in primary care, supporting patients at risk of cardiovascular disease, and secondary care in cardiac rehabilitation.  Innerstrength was awarded the SBRI Healthcare/NHS contract in 2017 to develop a solution to support children with long-term conditions. Innerstrength has developed Hacka Health 4 CF, a technology to reduce the burden of care on children and young people living with Cystic Fibrosis. Avril is also a keen sportswoman, having represented Ireland in hockey and expedition adventure racing.


Catherine Grinnell – Operations Manager, VHI @Home

Catherine registered as a General Nurse in 1995 and worked in the Meath Hospital, Dublin before moving to London, Australia and The Bahamas to work as a General Nurse.  On her return, she worked in St James’s Hospital’s Post Anaesthetic Recovery Unit.  In 2005 she volunteered to work with an Irish NGO (Billy Riordan Memorial Trust) in Malawi, project managing the Trust locally and acting as the Clinic Manager.  Catherine remained in this post 4 years tasked with developing the clinic; and incorporating a HIV/AIDS clinic and ARV service.
On returning to Ireland in 2010, Catherine joined Vhi to work on developing their new HomeCare service and remains there to date having held a variety of both clinical and non-clinical roles.  In addition to her nursing qualification, Catherine also holds a Master’s Degree in Business Practice with The IMI, Sandyford.



Stephen Crowe, Director of Industry Relations – UnitedHealth Group

Stephen is focused on the US healthcare industry in the Pharmacy Benefit Management sector at OptumRx (UnitedHealth Group), and will share his expertise in value-based pricing models, and how healthcare is evolving in the US.  Prior to his current role, Stephen was a Global Product Manager and has an extensive background in both pharmaceuticals and diagnostics industries.





Further speakers to be announced. 




This masterclass is kindly supported by:



Ticket Type Price Spaces
Member Ticket €345.00 Pease log in to book
Guest Ticket €545.00 Pease log in to book

Non Member Ticket – €195
If you are not a member of The PMI, you can purchase your ticket through our office.

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Date: 10/10/2019


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