Masterclass – The Future of Healthcare in the Community

Venue IMI, Sandyford, Dublin
Date Thursday, October 6th , 2022
Time 9:30 am - 4:00 pm

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Our healthcare system is facing significant challenges: we have a growing and ageing population, life expectancy is increasing, as is the prevalence of chronic disease.  The Covid pandemic has further exacerbated these challenges and underlined the significant strains on our secondary care system.  To help meet the needs of patients and lessen the strain on our hospitals and their staff, how care is delivered must change.  Developing community based care is a key aspect of this change.  The HSE are developing nationwide programmes to assist in delivering this change, alongside various healthcare organisations and pharmaceutical companies. 


You can download a copy of the agenda for the day here


This masterclass aims to explore the future of healthcare in the community, what supports are being developed for the primary care system, how this will affect how patients access care and how pharma can support this shift.  

  • What’s the format?
    This is a one day in-person masterclass which will be held in the IMI, Sandyford.   As it is a masterclass, numbers are kept small allowing for discussions and Q&A with the panel of speakers. 
  • Who should attend? 
    This masterclass is relevant for anyone involved with: 

    • Patient Advocacy
    • Planning routes to market for patient care/drugs 
    • Stakeholder management 
    • Brand/Marketing Management 
    • Commercial responsibilities 



  • Dr Donal Bailey, GP & Director of Innovation – Centric Health 
  • Prof Martin Curley, Director of Innovation – HSE 
  • Janis Morrissey, Director of Health Promotion, Information and Training – Irish Heart Foundation
  • Dr Dermot Nolan, GP & National Clinical Lead for Asthma 
  • Orlaith Brennan, Market Development Director – IQVIA 





Dr Donal Bailey, GP & Director of Innovation – Centric Health 

Donal is a GP and Director of Clinical Innovation with Centric Health.  In this role he is responsible for developing new services for their patient population.
Donal has ten years clinical experience and several years of senior management experience since gaining an MBA from UCD.  He has a strong focus on physical and digital clinical innovation strategy, and effective change leadership.

Centric Health is Ireland’s largest primary care provider network, consisting of over 70 practice locations and over 250 GPs throughout the country. They strive to keep people well in their community.




Dr Dermot Nolan, GP & National Clinical Lead for Asthma 

Dermot is a full time GP in Tramore, Co Waterford and a GP trainer on the South East GP scheme. He is chair of the local faculty and a CME tutor. He is the National Clinical Lead for Asthma on behalf of the ICGP/HSE since August 2018 and sits on the Board of Directors for the Asthma Society of Ireland.

He is the author of the national guidelines on Asthma for the ICGP.  He qualified in UCC in 1992 and did the medical scheme in Cork before moving to complete his GP higher specialty training in RCSI.  He moved to London in 1999 as part of an academic scholarship programme and worked in the Asthma and Allergy Clinic in Guys Hospital under Prof Tak Lee. Dermot has an interest in community based asthma care and ongoing education.




Prof Martin Curley, Director of the Digital Academy & Open Innovation – HSE 

Martin is passionate about helping enable the digital transformation of Ireland’s health service. Most recently he was Senior Vice President and group head for Global Digital Practice at Mastercard. Previously Martin was vice president at Intel Corporation and Director/GM of Intel Labs Europe, Intel’s network of more than 50 research labs which he help grow across the European region. He also served as a senior principal engineer at Intel Labs Europe leading Intel’s research and innovation engagement with the European Commission and the broader European Union research ecosystem.  Prior to this Curley was Global Director of IT Innovation and Director of IT Strategy and Technology at Intel. Earlier in his Intel career, he held a number of senior positions for Intel in the United States and Europe. He also worked in research and management positions at GE in Ireland and Philips in the Netherlands.

Martin has a bachelor’s degree in electronic engineering and a master’s degree in business studies, both from University College Dublin, Ireland. He received his Ph.D. in information systems from the National University of Ireland, Maynooth. Curley is the author of numerous books on technology management for value, innovation and entrepreneurship. He is a Member of the Royal Irish Academy, fellow of the Institution of Engineers of Ireland, the British Computer Society and, the Irish Computer Society. Martin is co-founder of the Innovation Value Institute at Maynooth University, a unique industry-academia collaboration driving research and development of advanced IT and Digital maturity frameworks. He was previously a visiting scholar at MIT Sloan Centre for Information Systems Research and a visiting research fellow at the CERN Open Lab in Geneva. He was the inaugural winner of the Engineers Ireland Innovation engineer of the year in 2006 and was jointly awarded European Chief Technology Officer of the year for 2015-2016.



Janis Morrissey, Director of Health Promotion, Information and Training – Irish Heart Foundation

Janis Morrissey is a member of the Irish Heart Foundation’s senior management team and has worked in different roles for the organisation for over 20 years. She leads the design and roll out of multiple, innovative, national services across diverse settings including interventions in disadvantaged communities, workplaces, schools and healthcare sites, training programmes for the public and professionals, and national information awareness campaigns. She is a national media spokesperson and has presented to several Oireachtas Committees.

Janis is a board member of the Royal College of Physicians of Ireland Faculty of Public Health Medicine and was appointed by the Minister for Health to the Food Safety Authority of Ireland’s Consultative Council. She is an external examiner for Technological University Dublin BSc in Public Heath Nutrition and is past president of the Irish Nutrition and Dietetic Institute.



Orlaith Brennan, Market Development Director – IQVIA 

Orlaith is the Market Development Director with IQVIA, a role she’s held since 2021. 
Previous to this Orlaith was the  Director of Commercial Affairs at IPHA for over 10 years. She holds an MBA from UCD and a degree in Pharmacy from Trinity.  









This masterclass is proudly supported by: 


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Date: 06/10/2022