PMI 25 Year Celebratory Conference – Business Day & Gala Dinner “Shaping the Future: Celebrating the Past”

Venue Fitzpatrick Castle Hotel, Killiney Hill Rd, Killiney
Date Friday, March 28th , 2014
Time 9:00 am - 5:00 pm

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PMI 25 Year Celebratory Conference – Business Day & Gala Dinner “Shaping the Future: Celebrating the Past”


[accordion] [accordion_tab title=”Mr. Mark Mortell | Director of  FleishmanHillard”]

Mark Mortell
Mark Mortell

Mark Mortell is a Director of FleishmanHillard and has been with the firm since 2002.

Mark is a seasoned marketing and business communications practitioner. He has been Commercial Director of Aer Lingus and was previously Chairman of Bord Failte – the Irish Tourist Board. Mark was Managing Director of Dimension Advertising and Marketing and previously held senior marketing positions with Bank of Ireland Group, Mars, Guinness Ireland and Ballygowan Spring Water Company. Mark has extensive public affairs experience from his work in the public sector and his experience with Fine Gael both as an elected member of local government and as a key adviser in recent general elections.

Mark specialises in corporate communications and strategy and provides high level counsel to Irish and international clients. He is the firm’s specialist in crisis communications, change management, internal communications and delivers media training to clients across the business.

Mark has a Bachelor of Business Studies degree from Dublin City University and is a Member of the Public Relations Institute of Ireland and a Fellow of the Marketing Institute of Ireland. He is a regular broadcaster and presented Newstalk 106-108FM’s weekly business programme “Down to Business” for over four years. He is married with two teenage daughters.

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[accordion] [accordion_tab title=”8.00 – 9.00 | Registration”] Registration
[/accordion_tab] [accordion_tab title=”9.00– 9.15 | Mr. Ciaran McGreal, PMI President – Opening and Welcome”] Mr. Ciaran McGreal, PMI President – Opening and Welcome
[/accordion_tab] [accordion_tab title=”9.15 – 10.00 | Changes in our Public Health Service | Ms.Laverne Mc Guinness, Chief Operating Officer and Deputy Director General Health Service Executive, Ireland”]

Chief Operating Officer and Deputy Director General Health Service Executive, Ireland

Laverne McGuinness
Laverne McGuinness

Laverne McGuinness was appointed as Chief Operating Officer and Deputy Director General of the HSE in 2013. Laverne has 19 years’ experience in the Health Services and is one of the most experienced senior managers in HSE having first been appointed as a National Director in December 2004. In her previous role, she was appointed as National Director of Integrated Services, Performance & Financial Management in 2009. In that time she oversaw a number of significant organisational changes, bringing about improvements in how patient services are delivered across the country. This involved putting in place an integrated service delivery model where hospital and primary and community services would be linked together, thereby improving patient care pathways and outcomes.

In particular, Laverne was responsible for overseeing the performance and operational delivery of all Health and Personal and Social Services throughout Ireland including.

1 Acute Hospital Services

2 Primary Care Services

3 Community Services

4 Mental Health

5 Disability

6 Older Persons

7 Palliative Care Services

Prior to this Laverne held previous portfolios as National Director for Primary Community and Continuing Care and National Director for Shared Services in 2004. Her previous roles include Assistant Chief Executive Officer with responsibility for Acute Hospitals, Disabilities and Service Planning and Director of Finance with the Northern Area Health Board.

An accountant by profession, Laverne is a Fellow of the Institute of Certified Public Accountants and holds an MSc in Information Technology in Accounting. She has also completed Executive Leadership programmes including one at Harvard University and is currently undertaking a Professional Diploma in Corporate Governance at the Michael Smurfit Business school in University College Dublin
[/accordion_tab] [accordion_tab title=”10.00 – 10.30 | IPHA Update | Ms Orlaith Brennan, Director of Commercial Affairs, IPHA”] IPHA Update
[/accordion_tab] [accordion_tab title=”10.30 – 11.15 | The HSE Medicines Management Programme and Pharmacoeconomic Assessment | Professor Michael Barry, Clinical director of the National Centre for Pharmacoeconomics”] Prof. Michael Barry MB, FRCPI, PhD

Prof. Michael Barry
Prof. Michael Barry

Consultant Clinical Pharmacologist and Head of the Department of Pharmacology & Therapeutics at the University of Dublin, Trinity College.

Clinical director of the National Centre for Pharmacoeconomics.

Past-President of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR).

Past board member of the Health Information and Quality Authority (HIQA).

Member of a number of National Committees on pricing and reimbursement of medicines.

Chairs the New Drugs Committee and the Medication Safety Committee at St. James’s Hospital, Dublin.

In 2013 he was appointed as Clinical Lead for the new HSE Medicines Management Programme.

Fellow of the Royal College of Physicians in Ireland and is a specialty trainer for Pharmacology & Therapeutics.

[/accordion_tab] [accordion_tab title=”11.15 – 12.00 | Coffee Break & Trade Exhibition Fair”] Coffee Break Coffee Break & Trade Exhibition Fair
[/accordion_tab] [accordion_tab title=”12.00 – 12.45 | Far-away Fields-Green or Mean? | Dr. Neil Boyle, Head of Global Pain Management, MSD, New Jersey USA”]

Global Brand Leader, Pain & Migraine Merck & Co.

captionNeil Boyle grew up in Sligo and attended NUI Galway Medical School, graduating in 1989.

Neil worked in Clinical Medicine (General Medicine / Cardiology) from 1989-1992; in 1992, he joined the pharmaceutical Industry in the UK to work for Ciba Pharmaceuticals UK Ltd, returning to Ireland in 1995 as Medical Director to Ciba Pharmaceuticals Ireland.

From 1995, Neil led Medical Departments in Novartis Ireland Limited, Pharmacia Ireland Limited and Wyeth Pharmaceuticals before joining Merck Sharp & Dohme Ireland (Human Health) Limited in October 2004 as Medical Director.

He was appointed Managing Director of MSD Ireland (Human Health) Limited in January 2007.

In October 2012, he was appointed Global Brand Leader, Pain & Migraine, Merck & Co.; in this role, he manages a global portfolio spanning 86 markets worldwide.

In 2010 Neil was elected Vice President and member of the Board of Directors of the Irish Pharmaceutical Healthcare Association [IPHA]. He is also a Fellow of the Faculty of Pharmaceutical Medicine of the Royal College of Physicians of the United Kingdom.

[/accordion_tab] [accordion_tab title=”12.45 – 13.30 | Be First to the Future | Mr. Shane Nolan, Google Country Manager, Ireland”]

Mr. Shane Nolan
Mr. Shane Nolan

Shane joined Google in January 2011 and is currently the Director of Small and Medium Sized Businesses for the UK & Ireland markets. Prior to joining Google, Shane worked in the global IT & Telecommunications industry with Fujitsu, BT and eircom, and also served on the board of Buy4Now, the Irish online retailer.

Shane is currently a Director of IAB Ireland and also non-executive Director of the children’s charity Plan International (Ireland).
[/accordion_tab] [accordion_tab title=”13.30 – 14.30 | Lunch & Trade Exhibition Fair”] Lunch & Trade Exhibition Fair
[/accordion_tab] [accordion_tab title=”14.30 – 15.15 | How to create IMPACT for you and your TEAM | Mr. Nigel Risner, Motivational Speaker”]

Nigel Risner

The only motivational speaker in Europe to have been awarded Speaker of the Year from The Academy for Chief Executives, The Executive Committee and Footdown Nigel is a respected author, television presenter and a prolific speaker.  He speaks with authority: his own life having veered perilously away from comfortable norms at times. He has learned that positive results can come from negative experiences, and that we often learn best from situations which are unfamiliar and even uncomfortable.

As one of the youngest CEO’s of a financial services company in the City of London, Nigel knows business as well as he knows life and more importantly he knows what it takes to lead a successful business!  He has the ability to translate – with electrifying effect – that hand’s on experience into a coherent, compelling and exciting philosophy.   His books The IMPACT Code and “It’s a zoo around here” and the new rules for better communication have sold in their thousands and are literally transforming lives around the world.

Nigel’s career began when he was 16 years old when he joined a Commercial Finance Company. After a spell of Tennis Coaching in Israel, he returned to the UK to set up his own Independent Finance Brokerage at the age of 21 with the total sum of £12.80 capital.

With massive growth that made him one of the youngest CEO’s he subsequently brought his partner out for £1.5 million and raised equity finance of approximately £2.5 million.

After securing venture capital his Company Milbourne become the largest independent brokerage in the Country.

This became the first of many companies that Nigel set up. He has not only had the experience of working with people but dealing with challenges that thankfully most people have not had to experience. When the financial crash in the late 1980’s occurred, instead of complaining he did the one thing that he now teaches all Chief Executives to do – take a risk and do something completely different.

He started mini-cab driving in his Company Bentley until such time as he set up a new business. These events have now given him all the tools to show companies and their staff how to emerge in difficult situations.

All his presentations are inter-active, memorable and most importantly life changing.

For further details on how to book Nigel contact
[/accordion_tab] [accordion_tab title=”15.15 – 16.00 | Striving for Excellence in Healthcare in a Turbulent Environment | Mr. Graham Lewis, Vice President Global Strategy, IMS Health”]

Graham Lewis
Graham Lewis

An economist by profession, Graham Lewis had, before entering the pharmaceutical industry, widespread experience of international market research, product management and business development at major industrial companies such as Philips and Cadbury Schweppes.

Over the past 20 years Graham has increasingly focused on strategic issues within the pharmaceutical industry, with particular emphasis on geographical growth opportunities, mergers and acquisitions, portfolio planning, forecasting and optimal launch planning and execution.

He has spoken at conferences in Western Europe, North America, Latin America and the Far East, including China, and is widely sought after for his strategic insights.

In May 2002, he was awarded the first Lifetime Achievement Award bestowed by the Pharmaceutical Business Intelligence and Research Group in recognition of his “outstanding lifetime contributions to the Pharmaceutical Industry and Market Research Profession”.
[/accordion_tab] [accordion_tab title=”16.00 – 16.15 | Mr. Mark Mortell, Chairman – Summary and Close”] Mr. Mark Mortell – Summary and Close
[/accordion_tab] [accordion_tab title=”16.15 – 17.00 | Refreshments & Trade Exhibition Fair”] Refreshments & Trade Exhibition Fair
[/accordion_tab] [accordion_tab title=”19.15 – 20.15 | Gala Drinks Reception”] Gala Drinks Reception
[/accordion_tab] [accordion_tab title=”20.30 Sharp | Gala Dinner (Black Tie)”] Gala Dinner (Black Tie)
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Non Member Ticket – €195
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Date: 28/03/2014