PMI Digital Masterclass

Venue Tony Ryan Academy, Citywest, 3013, lake drive, citywest business campus, Dublin 24
Date Thursday, October 5th , 2017
Time 9:00 am - 4:30 pm

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‘Unlocking the potential of email marketing
– content that has an impact’

Whether you’re only considering email marketing or are looking to optimise your efforts, this masterclass will help you.  It will show you how to increase engagement with your target audience, deliver personalised messages that drive more conversions and meet business objectives such as supporting event registrations, content downloads, etc.  This masterclass forms a dedicated email marketing training day tailored to the pharmaceutical industry.  The masterclass will be led by Julie O’Donnell, who has developed market-leading email strategies to support pharmaceutical brands at a global, regional and national level. 

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Meet the trainers: 

Julie O’Donnell, Co-Founder & CEO – One15Healthcare

Julie is a digital strategist with over a decade of pharma experience. Most recently she was Senior Director and Head of Global Customer Interaction Management (Digital, CRM & Congress/Events) at Lundbeck – working across brands, functions and markets to develop digital engagement strategies that deliver customer and commercial value. Previously she has held senior leadership roles in healthcare marketing and communication agencies, working with many of the leading pharma companies across therapy areas.

Click here to see Julie’s LinkedIn profile, or click here to visit the One15Healthcare website


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Paul Black, OutiCO, Masterclass, The PMI,

Paul Black, Co-Founder, Business Development Director & Chief Operating Officer – OutiCO

Paul is a multi-channel account management specialist holding over 20 years Pharma & Healthcare Experience across Sales, Marketing and Management.  Prior to founding OutiCO in 2011, Paul held Business Unit Manager & National Sales Manager roles with Lundbeck.  For the last 7 years Paul and his team in OutiCO have excelled in providing ‘Sustainable’ outsourced sales professionals to UK Pharma companies.

Click here to see Paul’s LinkedIn profile, or click here to visit the OutiCO website


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Audrey Gent, Senior Program Manager – Veeva Systems 

With a degree and Masters in Biological Chemistry, Audrey entered the Pharma world consulting for PwC. She has over 10 years’ experience working to support large scale Multichannel projects with global life science clients.  Having worked at Veeva for nearly 5 years, Audrey leads the European Multichannel Content Partner team, with a role supporting both partners agencies and clients developing content for Veeva’s multichannel products.
Audrey supports global and European multichannel projects that include clients such as AstraZeneca, GSK, Astellas, Teva, Boehringer, Novartis, MSD, Bayer, Lilly, Leo, Actelion, Grunenthal and Lundbeck.

Click here to see Audrey’s LinkedIn Profile, or click here to visit the Veeva Systems website



This masterclass is proudly sponsored by: 



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Non Member Ticket – €195
If you are not a member of The PMI, you can purchase your ticket through our office.

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Date: 05/10/2017