PMI Digital Series – June Webinars

Venue , ,
Date Wednesday, June 24th , 2020
Time 8:00 am - 9:00 am

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As the current restrictions continue, the PMI are delighted to continue the webinar series which launched in April.   

These webinars provide regular industry updates from stakeholders and KOL’s during these very difficult and challenging times. 

For the month of June, we’ll have another 3 webinars which as before will take place Wednesday mornings at 8am.  These webinars run from June 10th to June 24th inclusive. 

There will be an opportunity to pose questions to the speakers in the live webinars, however if you are unable to make the live webinar, you also have the option watch at your leisure as each session is recorded.  Speaker slides (where available) and a unique link to the recordings will be sent automatically to each person registered, following the event. 

June webinar series 

10th June – Moving to remote engagement with HCP’s

Covid19 has forced us to move from face-to-face meetings and engagements with HCP’s to remote, virtual and digital engagement.  This is a new world for many, and there are lots of aspects to consider from privacy and GDPR rules to how to make your service stand out in a cluttered digital world.

Andrea Lawler, Partner – A&L Goodbody 

Andrea is a partner in A&L Goodbody’s Commercial & Technology group specialising in technology, IP, commercial contracts, privacy and data protection law.  She has extensive experience in advising on a broad range of technology outsourcing and IP focused commercial transactions including technology development, procurement and licensing deals. Andrea also has a wealth of experience in advising clients on the data, IP, and IT aspects of strategic acquisitions, reorganisation and IP restructurings.




Michelle McMahon, Head of Social & Innovation – Fleishman Hillard 

Michelle leads on multiple projects for Irish and international clients with Fleishman. Her work covers creative planning, digital asset development, channel audits, content plans, paid social and analytics.
Michelle has helped to create and execute innovative and exciting digital campaigns for a range of brands across; brand, corporate and healthcare. Her clients have included Teva Pharmaceuticals, Roche, Fitbit, Kerry, Cadbury, SKODA and BT Young Scientist and Technology Exhibition.
Prior to joining FH, Michelle was the founding Editor of, managing dedicated team of journalists covering areas of interest for modern Irish women and cultivating a dedicated social media following of over 400,000 and reaching more than 2 million unique website visitors per month within three years.



June 17th – Presenting and engaging in the virtual world 

We can’t visit hospitals and consulting rooms for the foreseeable future – in fact it’s hard to know if this access will ever return to previous levels.  As a result, many companies are looking at how to bring their services and engagement with HCP’s online.   This webinar will focus on how to transfer the skills of impact, influence and presenting to the virtual world, as well as the adjustments needed when communicating remotely.  


Phil Rose, CEO – Clarity Leadership

As CEO of Clarity Leadership, Phil stays true to the company’s vision of “developing leaders to inspire teams who drive performance”. Phil coaches top-level management worldwide to be better leaders; to provide clarity, model conviction and to enable their teams to exceed their business goals. His inspirational, challenging, pragmatic and personal approach has brought success to many senior executives.
He has a passion for adventure and endurance sports which has led him to climb Mont Blanc and Mt Kilimanjaro, complete the Arctic Circle Race in Greenland, compete in Cape Epic 1000km mountain bike race in South Africa, ski mountaineer the Alps Haute Route and run 3 marathons in 3 days.



Steve Bussey, Sales Performance Coach – Clarity Leadership

Steve has worked with Clarity Leadership for a number of years, enjoying great results across the different business sectors that they serve.  In addition to his work for other global professional training and development companies, including FranklinCovey, Steve spent the early part of his career in Sales and Marketing positions, primarily in the automotive industry.
He has a degree in Business Studies from Aston University, a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, as well as a Masters Degree in Coaching & Mentoring, and in 2013 he became a registered Growth Accelerator Coach.  Steve is also a regular runner and cyclist and has run three London Marathons. 


June 24th – View from the Hospitals 

We’ll round off the June webinar series with some input from the HCP’s – how they are coping with the impact of Covid19, how their particular therapy area is managing to see patients during this time, and how pharma can best engage with them – now, and into the future.  

Prof Sam McConkey, Associate Professor and Head of the Department of International Health and Tropical Medicine – RCSI

In addition to Prof McConkey’s role with the RCSI, he is also a Consultant in General Medicine, Tropical Medicine and Infectious Diseases at Beaumont Hospital Dublin, and Our Lady of Lourdes Hospital, Drogheda.   He is Deputy Dean at RCSI for International Curriculum development, and co-leads the vertical theme Population Health and Healthcare Delivery.  He was a board member of the national regulator for medical and social care in Ireland, the Health Information & Quality Authority (HIQA).  He was a member of the Scientific Advisory Committee of European Vaccine Initiative and is now on the board. He was a member and chairperson of the SAC of European Malaria Vaccine Initiative 2007-2009. He chaired the cross-border implementation board for Sexual Health services in Ireland, funded by EU Interreg IV, through CAWT.





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Date: 24/06/2020