Market Access for Pharma

Market Access for Pharma

Brenda Dooley, Managing Director, Axis Healthcare Consulting

From this video you will learn more about:

  • The importance of putting a strategic market access plan in place
  • Challenges in securing market access for products in Ireland & how to respond to these challenges
  • The need to have an outward perspective and the change in mindset this often necessitates for companies

 

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