Market Research / Creative

Ken Hughes, Behaviourist

Ken Hughes, Behaviourist, The PMI Business Day: "Shaping the Future", Radisson Blu, Golden Lane, Thursday March 23rd

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How to Plan Accurate Market Research

Tarik Laher, Director, Ipsos MRBI

From this video you will learn to:

  • Have a clear, documented objective for your market research project
  • Choose an appropriate methodology or combination of methodologies
  • Define a representative sample of participants that includes your important customers
  • Adhere to best practice in project planning to allow for approvals and compliance requirements
  • Ensure the final output is actionable and comes with strategic recommendations from your researcher
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How to Brief a Creative Agency

Jimmy Murphy, Client Services Director at Publicis Dublin

From this video you will learn to:

  • Be “singular” in your approach— in your brief focus on a single challenge you face
  • Manage expectations for a project by setting them clearly in advance
  • Ensure to provide accurate information in your brief
  • Allow sufficient time between agreeing the brief and the agency presentation
  • Provide clarity on your project budget
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