Market Research / Creative

Ken Hughes, Behaviourist, The PMI Business Day: "Shaping the Future", Radisson Blu, Golden Lane, Thursday March 23rd

Tarik Laher, Director, Ipsos MRBI

From this video you will learn to:

• Have a clear, documented objective for your market research project
• Choose an appropriate methodology or combination of methodologies
• Define a representative sample of participants that includes your important customers
• Adhere to best practice in project planning to allow for approvals and compliance requirements
• Ensure the final output is actionable and comes with strategic recommendations from your researcher

Jimmy Murphy, Client Services Director at Publicis Dublin

From this video you will learn to:

• Be “singular” in your approach— in your brief focus on a single challenge you face
• Manage expectations for a project by setting them clearly in advance
• Ensure to provide accurate information in your brief
• Allow sufficient time between agreeing the brief and the agency presentation
• Provide clarity on your project budget