
Ken Hughes, Behaviourist
Ken Hughes, Behaviourist, The PMI Business Day: "Shaping the Future", Radisson Blu, Golden Lane, Thursday March 23rd
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How to Plan Accurate Market Research
Tarik Laher, Director, Ipsos MRBI
From this video you will learn to:
- Have a clear, documented objective for your market research project
- Choose an appropriate methodology or combination of methodologies
- Define a representative sample of participants that includes your important customers
- Adhere to best practice in project planning to allow for approvals and compliance requirements
- Ensure the final output is actionable and comes with strategic recommendations from your researcher

How to Brief a Creative Agency
Jimmy Murphy, Client Services Director at Publicis Dublin
From this video you will learn to:
- Be “singular” in your approach— in your brief focus on a single challenge you face
- Manage expectations for a project by setting them clearly in advance
- Ensure to provide accurate information in your brief
- Allow sufficient time between agreeing the brief and the agency presentation
- Provide clarity on your project budget